Milan hosted a new edition of Denim Première Vision at Superstudio Più, where denim returned to tell its unique story bridging past and future. The protagonists were new fabrics that already seem “worn,” or rather, marked by time and full of character, perfect for that nostalgia “for eras never lived” that fascinates especially Gen Z.
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Strong was also the reference to military style and workwear, which bring denim back to its most concrete authenticity. Innovative technologies and retro inspirations merged to create garments that seem to have a history even before being worn. An event that confirms denim as a universal and creative language, always capable of reinventing itself.